3 Simple Video Ideas that Every Small Business Needs
These three video ideas can build trust, establish your brand identity, and strengthen bonds with your audience. Even better -- none of them require you to be a master videographer.
Brand Story Videos
Testimonial Videos
Social Media Videos
Here’s what each of them does…
Brand Story Video
There’s no single video that’s more important than your Brand Story Video. This 2-minute video covers all your unique driving forces, including
Who you are
What your passions are
Why you do what you do
What makes you different
Why any of this should matter to your audience
What your high-level services are
What your secret sauce is
Your Brand Story Video should be the first video a potential customer sees. Put it on your website, in your email signature, and anywhere else where it can be easily found.
Your Brand Story Video builds trust and lets people form an emotional connection with your brand. It can also save significant time and opportunity costs when dealing with low-quality leads or unqualified prospects.
Testimonial Videos
A satisfied customer is one of the greatest marketing resources you can have. Not only will they be inclined to advocate for your business on your behalf, but if you ask, they will often leave you a positive review or testimonial.
A testimonial video is like a testimonial on steroids. Instead of a few lines of text that praises the awesome work you do, testimonial videos document the customer’s journey with you. The journey includes:
Where the customer was before they started working with you
Why they decided to work with you
What the customer’s experience was like while working with you
How the engagement impacted their life
Where they are now compared to where they were
Telling your customer’s story paints a picture for potential leads in a similar situation. By watching how a customer achieved success through your services, they’ll be more inclined to connect with you. An average of 26% of testimonial video viewers search for additional information about the business associated with that video, and 15% visit their store.
A testimonial video can be filmed in a single day or two. Also, you can use it across multiple channels, including on your website, social media platforms, ads, and sales promos. A video chronicle can also be used as part of an introductory video when working with a new client to help them understand and get inspired by your process.
Social Media Videos (Video Ads)
Social Media Videos inform, educate, and help your potential customers make better decisions. These video ideas tell engaging, visual stories that help build brand awareness, drive traffic and leads to your website.
They also bring in high engagement:
Prospects are 27.4x more likely to click-through online video ads than standard banners
People remember 95% of a message when they watch it as opposed to 10% when they read something
LinkedIn's members spend nearly 3x more time watching video ads compared to sponsored content
The length of your video ad will vary based on what you’re showcasing and on what platform. For most video ads and platforms, the shorter the video, the better
A LinkedIn internal video found that videos under 30 seconds long were 200% more likely to be watched to completion. This is important for many reasons, including the fact that your CTA usually occurs toward the end of a video.
Video Ideas
Video marketing is a must -- especially for small business and nonprofits. Don’t get hung up on production quality and or making everything look perfect. Telling an engaging story with great -- but not pristine -- production value is much more impactful than focusing just on video quality. At the end of the day, your story is what your viewers will remember.
To learn more, reach out to us for a free 45-minute strategy session.
