Video has become one of the most powerful ways to connect with an audience online. Businesses across Seattle are turning to video ads for social media to showcase their products, share their message, and build trust. But not every video gets attention. The way a video is planned, filmed, and shared can decide if it stands out or gets skipped.
Below are some of the best practices for making video ads that reach people, encourage action, and create lasting impact.
Keep Videos Short and Focused
Social media is full of content competing for attention. Most viewers scroll quickly, so a long video may not keep them interested. Aim for 15 to 30 seconds when possible. Shorter videos work well for platforms like Instagram and TikTok, while Facebook and YouTube may allow for longer storytelling.
Focus on one clear message per ad. If the goal is to promote a sale, highlight that directly. If the goal is to introduce a brand, share what makes it unique without overloading viewers with details.
Capture Attention Early
The first few seconds are the most important. Viewers decide almost instantly if they will keep watching. Use bold visuals, engaging music, or a strong opening line to spark curiosity.
Showing your brand name, logo, or product early helps with recognition, even if someone scrolls away quickly. For local businesses in Seattle, including familiar landmarks or settings can also make the ad feel more personal and relatable.
Design for Sound On and Off
A large number of viewers watch videos with the sound off, particularly on mobile. Adding captions, bold text, or graphics helps make sure your message still comes through.
At the same time, do not ignore audio. Music, voice-overs, and sound effects still matter for those watching with the volume on. The best video ads for social media are designed to work in both situations, delivering value whether the sound is muted or playing.
Use Vertical and Mobile-Friendly Formats
Most people watch social media on their phones. A vertical or square format often works better than the traditional widescreen format. This approach makes the video easier to view without turning the device and ensures it fills more of the screen.
Make sure text and visuals are large enough to see on small screens. Test how the video looks on mobile before publishing it.
Match Content to Each Platform
Each social platform attracts a different audience and has its own unique style. A casual and quick video might work on TikTok, while a more detailed product demo could perform better on YouTube.
Study the platform where the video will be posted and adjust the style, length, and tone. Using the same video everywhere without changes may limit how well it performs. By adapting to each platform, businesses increase the chances of connecting with the right audience.
Tell a Story, Not Just a Pitch
Viewers respond best to stories they can relate to. Instead of focusing only on selling, show how your product or service improves everyday life. Testimonials, behind-the-scenes looks, or customer stories can create stronger connections than simple promotional messages.
A good story also makes the video more memorable. When people enjoy the content, they are more likely to share it, expanding your reach at no extra cost.
Test and Measure Results
Not every video will perform the same way. Tracking performance helps improve future ads. Look at data such as views, clicks, shares, and conversions to see what works best.
Running A/B tests with different visuals, messages, or lengths can provide insight into what connects most with the target audience. Over time, this process shapes a stronger and more effective video strategy.
Why Professional Help Matters
While it is possible to film a video on a phone, professional production can make a big difference. Elements like lighting, sound, editing, and planning shape how people respond. A well-produced video looks more credible and makes the brand appear more trustworthy.
Working with experts who know how to create video ads for social media saves time and reduces stress. It also ensures the final product fits the needs of each platform and engages the audience the right way.
Bringing Your Message to Life in Seattle
Businesses that want to connect with their audience online need a video that feels authentic, polished, and meaningful.
Shutter Sauce provides video production services in Seattle, helping brands create ads designed for social media success. We cover the process, from setup to final cut, and ensure that each element aligns with your vision and speaks to your audience.
Start creating video ads for social media that people notice and remember. Contact us today to get started.